Designing a demand chain management framework under dynamic...

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Asia Pacific Journal of Marketing and Logistics 2017 / 11

Designing a demand chain management framework under dynamic uncertainty— An exploratory study of the Chinese fashion apparel industry

Ye, Ying, Lau, Kwok Hung, Phau, Ian
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-03-2017-0042
Date:
November, 2017
File:
PDF, 832 KB
english, 2017
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