Luxury brands do not glitter equally for everyone

Luxury brands do not glitter equally for everyone

Aliyev, Farhad, Ürkmez, Taylan, Wagner, Ralf
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0085-x
Date:
November, 2017
File:
PDF, 1.86 MB
english, 2017
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