Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
Morra, Maria Cristina, Gelosa, Valeria, Ceruti, Francesca, Mazzucchelli, AliceLanguage:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2017.1399079
Date:
December, 2017
File:
PDF, 1.60 MB
english, 2017