Understanding and predicting antecedents of mobile shopping...

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Understanding and predicting antecedents of mobile shopping adoption: a developing country perspective

Madan, Khushbu, Yadav, Rajan, Phau, Ian
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-02-2017-0023
Date:
November, 2017
File:
PDF, 1.26 MB
english, 2017
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