The role of e-commerce in the internationalization of...

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The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

Mir-Bernal, Pedro, Guercini, Simone, Sádaba, Teresa
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Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2017.1399080
Date:
November, 2017
File:
PDF, 1.29 MB
english, 2017
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