Social vs traditional media communication: brand origin...

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Journal of Research in Interactive Marketing 2017 / 12

Social vs traditional media communication: brand origin associations strike a chord

Morra, Maria Cristina, Ceruti, Francesca, Chierici, Roberto, Di Gregorio, Angelo
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Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-12-2016-0116
Date:
December, 2017
File:
PDF, 291 KB
english, 2017
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