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Behaviormetrika 2017 / 10

Direction of comparison effect and consumer research: from general to specific implications

Abe, Shuzo, Okuse, Yoshiyuki
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Language:
english
Journal:
Behaviormetrika
DOI:
10.1007/s41237-017-0039-3
Date:
October, 2017
File:
PDF, 366 KB
english, 2017
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