![](/img/cover-not-exists.png)
Customer segmentation in e-commerce: Applications to the cashback business model
Ballestar, María Teresa, Grau-Carles, Pilar, Sainz, JorgeLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.11.047
Date:
December, 2017
File:
PDF, 429 KB
english, 2017