An empirical investigation on the antecedents of consumers’...

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International Journal of Advertising 2017 / 12

An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising

Lee, Heejun, Cho, Chang-Hoan
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1401509
Date:
December, 2017
File:
PDF, 616 KB
english, 2017
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