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Cross-cultural Differences in Movie Selection. Decision-making of German, U.S., and Singaporean Media Users for Video-on-demand Movies
Dogruel, LeylaLanguage:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2017.1384710
Date:
December, 2017
File:
PDF, 774 KB
english, 2017