The Effects of Digital Media Advertising Content on Message...

Journal of Internet Commerce 2017 / 10 Vol. 16; Iss. 4

The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor

Pintado, Teresa, Sanchez, Joaquin, Carcelén, Sonia, Alameda, David
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Volume:
16
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2017.1396079
Date:
October, 2017
File:
PDF, 734 KB
english, 2017
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