[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-68750-6_47
File:
PDF, 119 KB
english, 2018