In LeBron James’ promotional skin: Self-branded athletes...

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Journal of Consumer Culture 2017 / 12

In LeBron James’ promotional skin: Self-branded athletes and fans’ immaterial labour

Fresco, Estee
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Language:
english
Journal:
Journal of Consumer Culture
DOI:
10.1177/1469540517745705
Date:
December, 2017
File:
PDF, 148 KB
english, 2017
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