[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Back to the Future: Using Marketing Basics to Provide Customer Value || The Cause-Related Marketing Paradox: Purchasing Products with a Cause Licenses Self-Interest, Self-Indulgence, or Less Helping Behavior: An Abstract
Krey, Nina, Rossi, PatriciaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-66023-3_207
File:
PDF, 65 KB
english, 2018