[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || Tie-Up Technology in Marketing Strategy: A Case Study on a Small Industry Business
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-68750-6_58
File:
PDF, 230 KB
english, 2018