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Theoretical Orientations and Practical Applications of Psychological Ownership || When Good Fences Make Good Customers: Exploring Psychological Ownership and Territoriality in Marketing
Olckers, Chantal, van Zyl, Llewellyn, van der Vaart, LeoniVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-70247-6_8
File:
PDF, 298 KB
english, 2017