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Know who to give: Enhancing the effectiveness of online product sampling
Lu, Xianghua, Phang, Chee Wei, Ba, Sulin, Yao, XinlinVolume:
105
Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2017.11.002
Date:
January, 2018
File:
PDF, 473 KB
english, 2018