Something Free or Something Off? A Comparative Study of the...

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Journal of Retailing 2017 / 12

Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Foubert, Bram, Breugelmans, Els, Gedenk, Karen, Rolef, Charlotte
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2017.11.001
Date:
December, 2017
File:
PDF, 1.49 MB
english, 2017
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