Commercial versus technical cues to position a new product:...

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Social Science & Medicine 2017 / 12

Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?

Vila-López, Natalia, Kuster-Boluda, Ines
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Language:
english
Journal:
Social Science & Medicine
DOI:
10.1016/j.socscimed.2017.12.018
Date:
December, 2017
File:
PDF, 809 KB
english, 2017
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