The effect of hotel’s dual-branding on willingness-to-pay...

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Journal of Revenue and Pricing Management 2017 / 7

The effect of hotel’s dual-branding on willingness-to-pay and booking intention: a luxury/upper-upscale combination

Kim, Minsun, Tang, Chun-Hung, Roehl, Wesley S.
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Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/s41272-017-0107-z
Date:
July, 2017
File:
PDF, 1.12 MB
english, 2017
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