[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || Developing and Validating Internet Compulsive Buying Tendency Measurement Scales
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-68750-6_2
File:
PDF, 235 KB
english, 2018