Friends with benefits: Behavioral and fMRI studies on the...

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International Journal of Research in Marketing 2017 / 12

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

de Vries, Eline L.E., Fennis, Bob M., Bijmolt, Tammo H.A., ter Horst, Gert J., Marsman, Jan-Bernard C.
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.12.004
Date:
December, 2017
File:
PDF, 906 KB
english, 2017
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