Should I say it in English? Exploring language effects on...

International Journal of Advertising 2017 / 11 Vol. 36; Iss. 6

Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals

Alvarez, Cecilia M. O., Uribe, Rodrigo, León De-La-Torre, Ricardo
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Volume:
36
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1401518
Date:
November, 2017
File:
PDF, 772 KB
english, 2017
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