Cultural Influence on Luxury Value Perceptions:...

Journal of International Consumer Marketing 2017 / 11

Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

Aliyev, Farhad, Wagner, Ralf
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2017.1381872
Date:
November, 2017
File:
PDF, 673 KB
english, 2017
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