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Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien, De Pelsmacker, Patrick, Moons, IngridLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2017.1409250
Date:
December, 2017
File:
PDF, 1.34 MB
english, 2017