Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
Baker, David Scott, Underwood, James, Thakur, RamendraVolume:
27
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2017.1306710
Date:
September, 2017
File:
PDF, 548 KB
english, 2017