Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa
Gauns, Karuna Krishna, Pillai, Subhash Kizhakanveatil Bhaskaran, Kamat, Kaustubh, Chen, Ruey Feng, Chang, Ling-ChenLanguage:
english
Journal:
IIM Kozhikode Society & Management Review
DOI:
10.1177/2277975217733897
Date:
December, 2017
File:
PDF, 678 KB
english, 2017