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Journal of Small Business Management (Wiley) 2017 / 12

Strategic and Operational Perspectives of SME Brand Management: A Typology

M'zungu, Simon, Merrilees, Bill, Miller, Dale
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Language:
english
Journal:
Journal of Small Business Management
DOI:
10.1111/jsbm.12387
Date:
December, 2017
File:
PDF, 245 KB
english, 2017
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