How Well are Business Schools Managing their Brands? A...

Journal of General Management 2006 / 03 Vol. 31; Iss. 3

How Well are Business Schools Managing their Brands? A Research Note

Pitt, Leyland F., Berthon, Pierre, Spyropoulou, Stavroula, Page, Michael J.
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Volume:
31
Journal:
Journal of General Management
DOI:
10.1177/030630700603100301
Date:
March, 2006
File:
PDF, 618 KB
2006
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