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Journal of Strategic Marketing 2017 / 12

Gandhian values and consumption behavior: scale development and validation

Mishra, Anubhav A., Sharma, Suresh C., Gautam, Vikas, Manna, Reshmi
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1413126
Date:
December, 2017
File:
PDF, 1.38 MB
english, 2017
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