Advertising and attachment: exploiting loss aversion...

Advertising and attachment: exploiting loss aversion through prepurchase information

Karle, Heiko, Schumacher, Heiner
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Volume:
48
Language:
english
Journal:
The RAND Journal of Economics
DOI:
10.1111/1756-2171.12208
Date:
December, 2017
File:
PDF, 344 KB
english, 2017
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