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The Female Gaze: content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers
Huang, Yi-TingLanguage:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.12.038
Date:
December, 2017
File:
PDF, 1.20 MB
english, 2017