Consumer Behavior in Switching between Membership Cards and...

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Consumer Behavior in Switching between Membership Cards and Mobile Applications: The Case of Starbucks

Li, Chia-Ying
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Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.12.042
Date:
December, 2017
File:
PDF, 788 KB
english, 2017
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