![](/img/cover-not-exists.png)
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
Prados-Peña, Maria Belén, del Barrio-García, SalvadorLanguage:
english
Journal:
Journal of Cultural Heritage
DOI:
10.1016/j.culher.2017.12.003
Date:
December, 2017
File:
PDF, 1.03 MB
english, 2017