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Re‐negotiating and re‐affirming in cross‐border marketing processes: a learning‐based conceptual model and research propositions
Vaux Halliday, Sue, Cawley, RichardVolume:
38
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251740010352848
Date:
October, 2000
File:
PDF, 340 KB
english, 2000