The Moderating Role of Power Distance on the Reaction of...

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Journal of International Management 2017 / 12

The Moderating Role of Power Distance on the Reaction of Consumers to the CEO as a Spokesperson During a Product Harm Crisis: Insights From China and South Korea

Laufer, Daniel, Garrett, Tony C., Ning, Bo
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Language:
english
Journal:
Journal of International Management
DOI:
10.1016/j.intman.2017.12.002
Date:
December, 2017
File:
PDF, 273 KB
english, 2017
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