Customer engagement and the relationship between...

Journal of Business Research 2017 / 12

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Harrigan, Paul, Evers, Uwana, Miles, Morgan P., Daly, Tim
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.11.046
Date:
December, 2017
File:
PDF, 615 KB
english, 2017
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