Effective Promotional Strategy Through Decentralization

Journal of the Academy of Marketing Science 1973 / 03 Vol. 1; Iss. 1

Effective Promotional Strategy Through Decentralization

Schlissel, M. R.
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Volume:
1
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207037300100108
Date:
March, 1973
File:
PDF, 624 KB
english, 1973
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