Marketing as a Pluralistic Discipline: The Forestalling of...

Journal of the Academy of Marketing Science 1976 / 09 Vol. 4; Iss. 3

Marketing as a Pluralistic Discipline: The Forestalling of an Identity Crisis

Demirdjian, Z. S.
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Volume:
4
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207037600400301
Date:
September, 1976
File:
PDF, 584 KB
english, 1976
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