How European Retailers View American Imported Products:...

How European Retailers View American Imported Products: Results of a Product Image Survey

Nififenegger, P., White, J., Marmet, G.
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Volume:
10
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038201000306
Date:
June, 1982
File:
PDF, 678 KB
english, 1982
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