A Longitudinal Field Test of Stockout Effects on...

A Longitudinal Field Test of Stockout Effects on Multi-Brand Inventories

Motes, W. H., Castleberry, S. B.
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Volume:
13
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038501300404
Date:
September, 1985
File:
PDF, 875 KB
english, 1985
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