The Impact of Monetary Inducement on Uninformed Response...

Journal of the Academy of Marketing Science 1988 / 06 Vol. 16; Iss. 2

The Impact of Monetary Inducement on Uninformed Response Error

Hawkins, D. I., Coney, K. A., Jackson, D. W.
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Volume:
16
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038801600205
Date:
June, 1988
File:
PDF, 677 KB
english, 1988
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