Are consumers willing to go the extra mile for fair trade...

Journal of Retailing and Consumer Services 2018 / 03 Vol. 41

Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices

Rashid, Md Sanuwar, Byun, Sang-Eun
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Volume:
41
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2017.12.011
Date:
March, 2018
File:
PDF, 746 KB
english, 2018
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