The „7Ps”&”1G” that rule in the digital world the...

Proceedings of the International Conference on Business Excellence Vol. 11; Iss. 1

The „7Ps”&”1G” that rule in the digital world the marketing mix

Pistol, Luminita, Ţoniş Bucea-Manea, Rocsana
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Volume:
11
Language:
english
Journal:
Proceedings of the International Conference on Business Excellence
DOI:
10.1515/picbe-2017-0080
File:
PDF, 748 KB
english
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