Guest editorial: research in international new product...

Guest editorial: research in international new product development – current understanding and future imperatives

Perks, Helen, Wong, Veronica
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Volume:
20
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651330310485135
Date:
August, 2003
File:
PDF, 148 KB
english, 2003
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