Assessing the Effectiveness of Sport Sponsorships — An...

Schmalenbach Business Review 2004 / 4 Vol. 56; Iss. 2

Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination

Grohs, Reinhard, Wagner, Udo, Vsetecka, Sabine
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Volume:
56
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396689
Date:
April, 2004
File:
PDF, 170 KB
english, 2004
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