CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND...

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Marketing Education Review 2017 / 12

CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION

Lee, Seung Hwan (Mark), Hoffman, K. Douglas, Chowdhury, Shahin A., Sergueeva, Ksenia
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Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2017.1409079
Date:
December, 2017
File:
PDF, 335 KB
english, 2017
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