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Relating eWOM Motives to eWOM Channel Choice — Why Do We Post Where We Do?
Kreis, Henning, Gottschalk, Sabrina A.Volume:
67
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396927
Date:
October, 2015
File:
PDF, 315 KB
english, 2015