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What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up
Viswanathan, MadhuVolume:
33
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2017.1318940
Date:
November, 2017
File:
PDF, 1.27 MB
english, 2017