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The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management
Aguirre, Elizabeth, Mahr, Dominik, de Ruyter, Ko, Grewal, Dhruv, Pelser, Jan, Wetzels, MartinLanguage:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0121
Date:
December, 2017
File:
PDF, 738 KB
english, 2017